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Primary Target of Salesforce is Small and Medium-Sized Businesses
DALLAS, TEXAS, October 5, 1998 - Allegiance Telecom, Inc. (Nasdaq: ALGX) announced today that it initiated service in the Los Angeles metropolitan area. The Company is deploying a facilities-based network in Los Angeles, with services throughout the surrounding counties.
Allegiance is a competitive local exchange carrier (CLEC) that offers businesses a complete package of telecommunications services, including local, long distance, international calling, high-speed data transmission and Internet services. The Company is targeting 24 major metropolitan areas in the U.S. with its "one-stop shopping" approach. In addition to the Atlanta, Chicago, Dallas, Fort Worth and New York markets where the Company has already begun to provide service, other markets scheduled for initial service in 1998 include Boston, Oakland and San Francisco.
"Allegiance is excited to begin offering a reliable choice in telecom services to small and medium-sized businesses," said Tony Parella, National Vice President of Field Sales. "Allegiance will provide unique value by offering a 'one-stop shop' for all communication needs - packaged with consolidated billing arrangements and superior customer service. Users of voice, data and Internet services will now have an expanded choice for their communications needs, similar to the choices customers can now make when selecting a long distance phone company."
The Los Angeles sales office and the company-owned switch site are located at 818 West 7th Street, in downtown Los Angeles.
Allegiance is a competitive local exchange carrier headquartered in Dallas, Texas. The Company's web address is: www.allegiancetele.com. Allegiance's common stock is traded on the Nasdaq National Market under the symbol ALGX.
NOTE TO EDITOR: Royce Holland, chairman and CEO of Allegiance Telecom, was one of the original founders of MFS Communications Company, the first major competitor to the Bell System. As president of MFS, Holland was an industry leader in developing the competitive provisions of the Telecommunications Act of 1996, which opened the local exchange market to competition throughout the U.S. Under Holland's leadership, MFS grew from a privately held start-up operation to one of the Nasdaq 100 Index companies with annual revenue of approximately $1 billion and a market value of approximately $13 billion.
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